Trying to Advertise

I’ve talked about advertising a bunch before, and it’s something I still struggle with. I get into a comfortable groove — with work, friends, family, and well, there’s no need to upset the apple cart.

So I had to take a phone call the other day — one where I’d be giving a lot of information to the listener — and I thought, ok, look, I need to advertise. I’m going to be a little nervous, probably, and well, it’s important that I don’t stutter much. I planned how to do it, even! I would say, look, before we really get into this, I want to let you know …

And what happened? Lots of talking on their end. A few quick questions with short answers from me about something we’ve been working on. (So no stuttering on my side). And then when I had to explain something, I was already feeling loose and confident, so … didn’t advertise. And I barely stuttered anyway. The phone quality wasn’t the greatest either, so maybe they thought any stutter was a lousy connection.

I think advertising must be an art. I think it probably needs a lot of practice, and a bit more confidence than I can muster on a regular basis. I’ve done it once or twice — but I know I need to get out there more, just own up to it, and blurt it out. The problem is timing, really. I mean, I’m already thinking way too hard about breathing and pacing during a conversation. Where to fit in word, phrases, a sentence here and there. And then of course there’s the fact that I almost always stutter on the word “stutter.” Maybe that helps with the advertising? I suppose so.

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